Eddie van der Walt
Founder & CEO — FAQ
With 27 years in online marketing, SEO, e-commerce infrastructure, and server management, Eddie founded FAQ on a simple principle: your partner should only earn more when your shop sells more. He's hands-on across the full stack — from CloudLinux hosting environments and LiteSpeed server optimisation to WooCommerce conversion strategy and FluentCRM automation. Every article here comes from live experience running real online shops for real South African businesses.
Cool Shit of the Day: Your Supplier Just Increased Prices. Does Your Online Store Know?
Every time a supplier updates their prices, most online stores keep selling at the old ones. We fixed that — supplier sends a pricelist, our system reads it,…
Load Auction SOP
Public info for SOP
Woocommerce SOP
Public info for SOP
FAQ SYSTEM UPDATE – Fake Floppen Mail
This week I got a notified of & received emails that looked like it came from the FAQ servers related…
FAQ SYSTEM UPDATE – PROBLEM SENDING EMAIL ENQUIRIES FROM WEBSITES
Background: In order to guarantee the delivery of email enquiries from websites in the FAQ network we use a system call…
SOCIAL MEDIA – A MEANS TO AN END
I get blind with rage when clients complain that they do not have enough time to update their websites because…
THERE IS A FROG IN THE YOUR PC
Spend a few days this week at a client working on workstations... THE WHY ... Client of mine was complaining…
NEW LOOK FAQ LOGO
2018 is here and its time to make a few changes! https://youtube.com/embed/UVw1tE8LZDM LOGIC OF THE NEW DESIGN? The cloud symbol:…
3 REASONS TO CONVERT SITES TO HTTPS
1. Search results, 2. Trust, 3. It is Affordable WHAT IS HTTPS HTTPS (Hypertext Transfer Protocol Secure) is an internet…
CHROME 68 SAY YOUR “NOT SECURE”
Google is getting serious about making the internet more secure and with the release of Chrome 68 in July 2018…
BROWSER “NOT SECURE” WARNINGS
Let me show you how a website looks in Chrome and Firefox with and without https... Google have been making…
SEARCH ENGINES 101
To understand search engines, you need to know about the crane truck & the Jack Russel ... … SEARCH ENGINES…
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We build and run your entire online infrastructure.
Here's why you can trust us with the keys.
27 years of shipping real results
We've been building WooCommerce stores, auctions, and high-growth e-commerce systems since most agencies still thought "online shop" meant a basic brochure site.
Your stuff stays yours
Products, customer data, domain, brand assets — all of it. If you ever leave (with accounts settled), we hand everything over cleanly. We only keep our own code and configs, and that's stated upfront in the contract. No surprises. No hidden clauses.
Security isn't optional
We maintain full admin control over servers and sites. This isn't a power move — it's required for the shared infrastructure and SLAs we guarantee. Enterprise-grade hardening, automated backups, real-time malware scanning, and constant monitoring come standard. Performance and protection without the headaches.
Everything in writing
Commission rates, thresholds, deliverables — all signed before we touch a single file. Verbal promises don't exist here.
We only say yes when we believe it will work
293 active partners. 90%+ retention over decades. If we don't see a clear path to success for your business, we'll tell you upfront — not after months of wasted time.
🤝 Find us on social
We're not a faceless operation. Find FAQ across these platforms — same team, same people, same Eddie.