Your shop. Our obsession.
We only earn when you sell.
The Online Marketing Partnership is how we work with product businesses globally. You bring the stock and the customers. We build, manage, and grow the online sales machine. Flat monthly base fee. Marginal tiered commission from 5% down to 1% — each rate applies only to the sales within that bracket. No retainer risk. No agency billing.
experience
partners
tiered by volume
Your market.
Most agencies charge whether you sell or not. We don't earn our commission until your shop clears the threshold. That's not a marketing promise — it's literally how we get paid.
Two numbers.
That's the whole deal.
A flat base fee covers everything we do to keep your shop running. A marginal tiered commission on net sales is how we earn our growth — starting at 5% on the first R500k, reducing in steps to 1% on sales above R10M. Each rate applies only to the sales within its bracket, not your full total. No sales? You pay the base fee only — we earn nothing extra.
Each rate applies only to the sales within its bracket — not your full monthly total. Crossing a bracket never increases commission on sales already calculated. Amounts in your local currency. Your confirmed brackets are set out in your Growth SLA before you sign.
Everything your shop needs.
Nothing you have to manage.
Your base fee covers the full technical stack — not just hosting.
Managed Hosting
CloudLinux server, LiteSpeed, Memcached, OPcache. Fast, stable, managed.
WooCommerce Management
Product loading, pricing, checkout, order flow — all maintained by FAQ.
FluentCRM + Automations
Customer profiles, purchase sequences, abandoned cart, newsletter campaigns.
Social Media Distribution
Products and promotions shared to Facebook, Instagram, WhatsApp, Telegram.
Security + Updates
Weekly plugin updates, security monitoring, uptime checks.
Analytics + Reporting
Sales data, traffic, conversion tracking visible in your dashboard.
Who does what
Simple division. No grey areas.
- Approved Product List — submitted with change flags before any import or load
- Product info, pricing and photos — supplied per the approved list
- Your stock levels and product supply
- Packaging and order fulfilment
- Current client database (POPIA-compliant)
- Customer queries needing product knowledge — within 24 hours
- EFT payment confirmations within 48 hours
- 48-hour advance notice before any social post promoting a product or special
- Monthly content calendar submitted before the last business day of each month
- External service accounts (paid plugins, WhatsApp API, SMS credits) — you set up, you own
- Full ownership of the technical environment — servers, hosting, uptime
- Your site and email migrated to and managed on FAQ servers
- Product loading, SEO and catalogue maintenance — from your approved list
- CRM, automations, abandoned cart, and email campaigns
- Site-first social media and newsletter distribution with backlinks
- Discount codes, tracking, and autoresponders prepared ahead of your campaigns
- Security, updates and performance
- Monthly Shadow Invoice — full development cost visibility at zero charge to you
A real partnership means
both sides do their part.
FAQ carries the development cost — no retainer, no hourly billing for building your sales machine. In return, the partnership runs on a clear workflow that protects your brand, your catalogue, and your marketing — and makes sure FAQ's investment goes where it generates sales.
Approved Product List — before every import
Nothing gets loaded without your written Approved Product List. Each item is flagged: NEW, PRICE UPDATE, REMOVE, or NO CHANGE. This means every product on your site is intentional, priced correctly, and ready to sell. No more phantom imports, no rework, no wasted effort on either side.
Site first. Socials second. Always with a backlink.
Every promotion, product launch, or special starts on your website — then goes to social. This builds your search presence, gives customers somewhere to land, and makes every post measurable. Give us 48 hours' notice before a campaign goes live and we'll have the product featured, the discount code live, the tracking set, and the autoresponder ready before your first follower sees it.
Shadow Invoice — you always know what this is worth
Every month, FAQ issues a Shadow Invoice showing all development work completed at our full standard rates — with a 100% discount applied. Net payable: zero. This isn't admin for its own sake. It's proof of what FAQ is investing in your shop, and it means both of us always know the real value of the partnership. No surprises at renewal. No "but what have you actually done?" conversations.
External services — your account, your cost, your control
If your shop needs a specific paid plugin, WhatsApp Business API credits, SMS gateway credits, or any other third-party service — you set it up, you pay for it, and you own the account. FAQ specifies exactly what you need and how to set it up. You grant us access, we handle the integration. Your costs stay clean. Your accounts stay yours if you ever leave.
Scope sign-off — before we build anything
For any development task over one hour, FAQ sends you a written Scope Confirmation before a single line of code is written. You confirm in writing. We build. If you change your mind after sign-off, the time spent is recoverable — we're investing real resources in your shop and the Scope Confirmation is what protects both of us.
Monthly content calendar — campaigns that land
Submit your planned posts, promotions, and product launches by the last business day of each month. FAQ reviews against your live catalogue, confirms what's ready, flags what needs preparation, and lines up the site-side infrastructure — so when your campaign goes live, the whole machine is firing together.
From application to
first sale — four steps.
Background Investigation & Fit Call
You submit the application. We analyse your business, products, market, and growth potential before we talk. If we see a genuine fit, we schedule a call. If we don't, we'll tell you upfront — no wasted time on either side.
Setup — We Build the Machine
Shop, FluentCRM, automations, payment gateway, social channels — all configured. Your products loaded, reviewed and approved. This is the intensive phase. We do the heavy lifting so the ongoing work stays lean — around one hour per week from you once the shop is live.
Growth Phase — Threshold in Sight
Shop is live. We're driving traffic through newsletters, social, and automation sequences. Our goal is to get you past your sales threshold as fast as possible — that's when we both start earning more. Your weekly involvement at this point is roughly one hour.
Optimisation — We Never Stop
Continuous product updates, seasonal campaigns, CRM refinements, conversion improvements. The longer we work together, the better the data and the better the results. No lock-in — but the model compounds in value the longer it runs.
We're selective. Intentionally.
We only partner with businesses we're confident we can grow. This keeps our focus sharp and your results meaningful.
- Registered business with a trading address
- Products in production with a sales history
- Able to supply product info, pricing and photos via an Approved Product List
- Can fulfil and ship orders reliably
- Warranty and returns policy in place or willing to implement one
- Wants a long-term growth partner, not a once-off build
- Willing to submit a monthly content calendar and give 48 hours' notice before social promotions
- Willing to migrate your site and email to FAQ's managed servers — FAQ takes full admin ownership of the technical environment, your staff get WooCommerce Shop Manager access for products, stock and prices
- Startups with no product or sales history
- Businesses that can't supply product content, photos, or an Approved Product List
- No fulfilment or stock management capability
- Looking for a short trial with no commitment
- Expecting results without providing content input or advance notice of campaigns
- Unwilling to follow the site-first publishing model for social promotions
- Products restricted from online sale in your jurisdiction
No surprises.
Here's exactly how it works.
Full terms at faq.co.za/terms — but here's what matters most.
Your data is yours. If you leave, we provide your site design, products, and sales data on a vanilla WordPress + WooCommerce install. No proprietary lock-in on your content.
Commission is marginal and tiered. Each rate applies only to the portion of net sales within that bracket — like income tax brackets. Gross sales minus returns and coupons = net sales. The bracket structure is set out in full at faq.co.za/terms §9 and confirmed in your Growth SLA before you sign.
FAQ owns the technical environment. You own your business. Your site and email migrate to FAQ's managed servers. FAQ holds full admin access and takes responsibility for keeping everything running. Your staff get WooCommerce Shop Manager access — full control over products, stock levels and pricing. No backend, FTP or cPanel access is provided to clients.
EFT orders: 48-hour confirmation. Your team marks EFT payments as received within 48 hours of the customer placing the order. Courier tracking codes updated online.
12-month initial term. Early exit means all outstanding base fees for the remaining months are due immediately. Commission accrued to exit date is also payable. After the initial term: month-to-month with one month's notice. No long-term lock-in.
Your information stays confidential. Application details and business data are used solely for partnership evaluation and delivery — never shared outside FAQ.
Product catalogue workflow. FAQ loads nothing without a written Approved Product List from you, with items flagged as NEW, PRICE UPDATE, REMOVE, or NO CHANGE. If products are removed after FAQ has loaded them based on an approved list, the rework is a new billable task. Full details at faq.co.za/terms §7.8.
Shadow Invoice & Feature Removal Fee. FAQ tracks all development investment monthly via a Shadow Invoice at full rates — discounted to zero. If you instruct FAQ to remove or replace a completed feature, a Feature Removal Fee of 50% of the original development cost applies. This protects FAQ's investment and ensures both parties treat development decisions seriously. Full details at faq.co.za/terms §7B.
External services are your cost and your account. Paid plugins, WhatsApp API credits, SMS credits, and any other third-party services required for your shop are procured and paid for by you directly. FAQ specifies what's needed and handles integration once you've set up the account. Full details at faq.co.za/terms §7C.
Let's find out if we're
the right fit for each other.
We review every application before responding. If we see a genuine opportunity to grow your sales, we'll reach out to schedule a fit call. If we don't think we can add value, we'll tell you that too — honestly and quickly.
We build and run your entire online infrastructure.
Here's why you can trust us with the keys.
27 years of shipping real results
We've been building WooCommerce stores, auctions, and high-growth e-commerce systems since most agencies still thought "online shop" meant a basic brochure site.
Your stuff stays yours
Products, customer data, domain, brand assets — all of it. If you ever leave (with accounts settled), we hand everything over cleanly. We only keep our own code and configs, and that's stated upfront in the contract. No surprises. No hidden clauses.
Security isn't optional
We maintain full admin control over servers and sites. This isn't a power move — it's required for the shared infrastructure and SLAs we guarantee. Enterprise-grade hardening, automated backups, real-time malware scanning, and constant monitoring come standard. Performance and protection without the headaches.
Everything in writing
Commission rates, thresholds, deliverables — all signed before we touch a single file. Verbal promises don't exist here.
We only say yes when we believe it will work
293 active partners. 90%+ retention over decades. If we don't see a clear path to success for your business, we'll tell you upfront — not after months of wasted time.
🤝 Find us on social
We're not a faceless operation. Find FAQ across these platforms — same team, same people, same Eddie.