Eddie van der Walt
Founder & CEO — FAQ
With 27 years in online marketing, SEO, e-commerce infrastructure, and server management, Eddie founded FAQ on a simple principle: your partner should only earn more when your shop sells more. He's hands-on across the full stack — from CloudLinux hosting environments and LiteSpeed server optimisation to WooCommerce conversion strategy and FluentCRM automation. Every article here comes from live experience running real online shops for real South African businesses.
People Capacity Solutions Website Revamp
We're thrilled to unveil the refreshed People Capacity Solutions website, thoughtfully redesigned to highlight our core strengths in leadership, coaching, and organisational excellence. The new layout delivers a…
Amelia: New Booking Tools for Small Businesses info
I'm excited to share the latest features and improvements Amelia have introduced since version 7.0, designed to enhance your client…
Yith GPL Availability Ending SOP
We have received a warning from our GPL supplier that Yith plugin availability on GPL will soon come to an…
Unlock Customer Loyalty
How Top South African Health & Beauty Brands Use Online Rewards to Drive Revenue
Genuine WordPress vs GPL Plugins
What is the difference between genuine WordPress Plugins vs GPL plugins? … Genuine WordPress vs GPL PluginsRead More »
YITH WooCommerce Advanced Reviews SOP
The plugin will let you manage reviews made by customers that have bought one or more products from your website…
YITH WooCommerce Advanced Reviews Info
The all-in-one plugin for getting positive product reviews, building your e-commerce reputation, and using social proof to drive sales.
Rule Based Pricing Info
This Resource is on our to-do list, including: The best features of this resource Use in the wild HUISWERK -…
Product Image File Name SOP
This SOP aims to guide web clients on how to effectively name product image files for WooCommerce websites to enhance…
Product Names SOP
This SOP aims to guide web clients on how to effectively structure product names for WooCommerce websites to enhance SEO…
Load WooCommerce Products SOP
Importing product data and images in WooCommerce significantly enhances efficiency and accuracy compared to manual entry. This process saves time,…
Billings SOP
Billing Standard Operating Procedure (SOP) addressing FAQ processes involved in account setup, project & task management and billing process.
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We build and run your entire online infrastructure.
Here's why you can trust us with the keys.
27 years of shipping real results
We've been building WooCommerce stores, auctions, and high-growth e-commerce systems since most agencies still thought "online shop" meant a basic brochure site.
Your stuff stays yours
Products, customer data, domain, brand assets — all of it. If you ever leave (with accounts settled), we hand everything over cleanly. We only keep our own code and configs, and that's stated upfront in the contract. No surprises. No hidden clauses.
Security isn't optional
We maintain full admin control over servers and sites. This isn't a power move — it's required for the shared infrastructure and SLAs we guarantee. Enterprise-grade hardening, automated backups, real-time malware scanning, and constant monitoring come standard. Performance and protection without the headaches.
Everything in writing
Commission rates, thresholds, deliverables — all signed before we touch a single file. Verbal promises don't exist here.
We only say yes when we believe it will work
293 active partners. 90%+ retention over decades. If we don't see a clear path to success for your business, we'll tell you upfront — not after months of wasted time.
🤝 Find us on social
We're not a faceless operation. Find FAQ across these platforms — same team, same people, same Eddie.