Eddie van der Walt
Founder & CEO — FAQ
With 27 years in online marketing, SEO, e-commerce infrastructure, and server management, Eddie founded FAQ on a simple principle: your partner should only earn more when your shop sells more. He's hands-on across the full stack — from CloudLinux hosting environments and LiteSpeed server optimisation to WooCommerce conversion strategy and FluentCRM automation. Every article here comes from live experience running real online shops for real South African businesses.
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We build and run your entire online infrastructure.
Here's why you can trust us with the keys.
27 years of shipping real results
We've been building WooCommerce stores, auctions, and high-growth e-commerce systems since most agencies still thought "online shop" meant a basic brochure site.
Your stuff stays yours
Products, customer data, domain, brand assets — all of it. If you ever leave (with accounts settled), we hand everything over cleanly. We only keep our own code and configs, and that's stated upfront in the contract. No surprises. No hidden clauses.
Security isn't optional
We maintain full admin control over servers and sites. This isn't a power move — it's required for the shared infrastructure and SLAs we guarantee. Enterprise-grade hardening, automated backups, real-time malware scanning, and constant monitoring come standard. Performance and protection without the headaches.
Everything in writing
Commission rates, thresholds, deliverables — all signed before we touch a single file. Verbal promises don't exist here.
We only say yes when we believe it will work
293 active partners. 90%+ retention over decades. If we don't see a clear path to success for your business, we'll tell you upfront — not after months of wasted time.
🤝 Find us on social
We're not a faceless operation. Find FAQ across these platforms — same team, same people, same Eddie.