In short we look at:
- Page meta titles
- Page structure
- Alt tags
- Keyword density ( we look at the page using tools that show the keyword density as a search engine will see the page & make changes to get the best results)
- Navigation structure
- Inbound links & outbound links
Very few websites cannot be improved by optimizing their page layout (templates) and navigation structure!
The rest is simply adding keyword relevant content to the website to show and improve relevancy.
AND if the clients staff do the updates, we train them on how to best add new content and check on a regular basis that they stick to the rules.